Tourism Bowen Island saw a 75 per cent spike in visits to its website the week after the new branding was unveiled.
There was already some growth in online traffic as tourism season is in full swing on Bowen. But there’s also been a noticeable jump in the numbers, with about 75 per cent more visits to tourismbowenisland.com last week than the week prior to council’s endorsement of the new brand.
The week of June 13 Tourism Bowen Island saw 1,970 page views, compared to 3,005 views last week.
Tourism Bowen Island chair Murray Atherton said news of the new brand and the tag line “Tell your friend it’s awful here” has been far-reaching.
“I’ve had emails from friends in Toronto, from Halifax, from the U.K. already, just saying this is fabulous, this is so funny, it’s so alive,” said Atherton. “Wait until Bowfest, when the island will see (the brand) come together. We’ve been listening, we’ve been making some changes and it’s going to be absolutely fabulous.”
Atherton has also received an update from Rethink, the marketing agency behind Bowen’s brand.
“And it’s over $150,000 of earned media that they have received in the past week on Bowen Island,” said Atherton.
