What is Bowen all about? Why are visitors drawn to the island and what makes their experience memorable? These questions may be posed by islanders and tourists alike. The Economic Development Advisory Committee (EDAC) of the Bowen Island Municipality invites community members to attend the Art of Branding Webinar, sponsored by the Economic Development Association of BC (EDABC), on Friday, September 27, from 8:30 to 10 a.m. at the municipal hall. The event focuses on how to identify Bowen's assets and attractions. The presentation will demystify and explain the process of branding through case histories, photos and stories. Attendees will learn what it takes to create a successful brand and how that translates into gains for businesses, organizations and communities. The webinar is free and there will be time for questions and answers. The presenter is Roger Brooks, an expert in destination tourism. He and his team have worked with nearly 1,000 communities, successfully guiding them in their community branding, revitalization and marketing efforts.
For more information on EDAC or the webinar, call Sheana Stevenson at 604.947.4255.
